"You're a Best Seller, Harry."

Along with the Rubik's Cube and the iPhone, the Harry Potter Series have been one of the best-selling product of all time. In 1990, Scholastic published the first Harry Potter book of the series and it was an instant success. The books became the top-selling series with sales totaling in $7.7 billion. The author of the series, J.K. Rowling, became one of the richest authors in the world. The books also became a successful movie series. Now that Rowling has agreed to put her books into electronic form, they have earned more than $1 million in just three days. The last book of the series, Harry Potter and the Deathly Hallows, is one of the fastest selling books of all time. It sold $11 million copies within the first 24 hours of its release. 

Being a consumer, I absolutely loved the Harry Potter book and movie series. I started reading them when I was about seven-years-old until I was in high school. I also grew up watching the movies at around the same time too. There was just something about these books that made it so fascinating to read, which is why I think that it was such a huge success. Everything about it was unique and creative and there was nothing else like it. That's what consumers like to see: something that's interesting and extraordinary. Like the Rubik's Cube and the iPhone, it was an "out-of-this-world" product and people enjoyed the appeal these products gave off. Having owned all seven books, Harry Potter has definitely been one of the best purchases I have made.