Also here is a video explaining the CP+B Method:
Sunday, February 16, 2014
They Own That & That & That...
Even though I am an advertising major, I am not familiar with any advertising agencies. Good thing in ADV91, I learned about the process and found out about most advertising agencies. I also researched some as well and I came across CP+B which stands for Crispin Porter + Bogusky. CP+B's client list has so many known brands including, Coke Zero, Microsoft, Best Buy, Burger King, Domino's Pizza, Old Navy, Jell-O, Kraft Macaroni & Cheese, and so much more. This is insane! I had no idea that Microsoft and Domino's Pizza fell under the same advertising agency. It seems to me that CP+B are ruling the world with all of their known clients. They "rock" because they pretty much own every thing from clothing stores to technology to food! CP+B, headquartered in Coconut Grove, Florida, are known for using viral marketing techniques. Hands down, this advertising agency really knows what they're doing. They deserve all the awards.
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